Lindt was approached by Tennis Australia at very short notice to do an activation at the Australian Open 2015. Following the recent successful deliveries of Lindt kiosks at Westfield Bondi Junction & DFO Homebush in Sydney, Proj -X was engaged to design and manufacture their complete fit-out and create a Lindt Chocolate Cafe experience. Lindt & Tennis Australia were thrilled with the results and extremely impressed with the quick turnaround.
The Australian Open is a major tennis tournament held annually over the last fortnight of January in Melbourne, Australia. First held in 1905, the tournament is chronologically the first of the four Grand Slam tennis events of the year – the other three being the French Open, Wimbledon, and the US Open. It features men’s and women’s singles; men’s, women’s, and mixed doubles and junior’s championships; as well as wheelchair, legends and exhibition events.