Trade shows represent tremendous marketing opportunity, but also significant expense. You should draw up a budget to ensure you're ready to spend responsibly.
Are you heading to a trade show for the first time for marketing your business? Preparation is key. The whole thing can be overwhelming if you're not ready.
Trade show marketing offers all sorts of possibilities, but only if your business is able to stick out from the crowd. What will your strategy be?
What motivates you to attend trade shows? Are you hoping to attract new customers? If so, you'll need an elaborate booth and a strong sales pitch.
Road shows have a unique sort of potential when it comes to activating your brand. Have you considered the power of going on the road?
The trick to trade show marketing success is establishing your goals and then chasing after them. Great graphic design can help with that.