Brisbane's Queen's Wharf is set for a major overhaul, with a massive multi-billion dollar development planned for the area. A collaboration between the Queensland government and Destination Brisbane Consortium, the project will provide stellar, world class facilities to the public for everyday use and revitalise that part of the city. Once completed, amenities will include:

  • Roof top cinema
  • Infinity resort swimming pool
  • Sky deck
  • Around 50 restaurants and bars

The precinct will also provide a significant economic boost to Brisbane. The Department of State Development explained that the project will create 3,000 construction jobs and a further 8,000 operational jobs once the facilities are opened. You can see a three dimensional concept of the precinct in this YouTube video from Queensland Economic Development:

To help keep the public informed of what the future has in store for Queen's Wharf, Celebrate Brisbane commissioned Zinc, a marketing agency with a focus on media liaison and brand development, to roll out a strategy that would help raise awareness of the development. After deciding to create an engaging mobile event, Zinc approached us to carry out the work, and we set about customising one of our shipping containers and transforming it into a space that more than lived up to the client's expectations.

Where was the custom event space located?

The mobile event was nestled in the heart of the Queen Street Mall.The mobile event was nestled in the heart of the Queen Street Mall.

For maximum exposure, the mobile event was held in the heart of Queen Street Mall. One of Australia's busiest shopping centres, the precinct attracts some 26 million visitors every year, according to visitbrisbane.com.au. However, it wasn't the mere foot traffic that made this a great location. The Queen Street Mall is also within close proximity to the project site, meaning that it was easy for attendees to envision how the concept would translate to the real world.

How did Proj-X customise the space?

Inside the mobile space, visitors could get a glimpse of how the redevelopment will look.Inside the mobile space, visitors could get a glimpse of how the redevelopment will look.

With an understanding that the project will be very visually striking once completed, we wanted to make sure that the event we created was in line with the client's high aesthetic expectations. We sprayed the container black, fitted the interior with white cladding and modernised the space with green screens and high resolution prints of the development concept.

Ultimately, the mobile event created an engaging atmosphere where passersby could come to learn about and discuss upcoming developments in Brisbane, while also raising the profile of the organisations involved.