As an international phenomenon and a leading Australian event for the business technology sector, CeBIT is a prime expo for companies in this industry to exhibit their products or attend to stay updated on the latest trends and emerging technologies.
Beyond national talent, the team at CeBIT Australia casts a global search to curate the leading tech designs. Top innovators are invited to attend or present seminars, creating an environment for optimum international dialogue and progress. While there is a worldwide focus, it's fitting that this event occurs in Sydney because the city is renowned as the ICT capital of the country. The venue is the mammoth Sydney Olympic Park, measuring an impressive 640 hectares in size.
Australian tech innovators ranked top in the world on the 2015 Global Creativity Index.
It's also appropriate that an event of this calibre take place on Australian soil, as the recent 2015 study from the University of Toronto's Rotman School of Management and Martin Prosperity Institute found that Australia was top in the world on the Global Creativity Index.
This index assesses three core areas – technology, talent and tolerance – across 139 countries. It's a significant achievement for Australian innovators, many of whom are likely to be in attendance at this year's CeBIT event.
The plethora of exhibitors
An event of this magnitude attracts the creme de la creme of the industry, and 2016 will be no exception. This year during May 2-4, over 400 exhibiting organisations will be displaying their work across 16 showfloor categories. These cover a myriad different technology genres, ranging from Big Data and analytics to cloud computing and digital marketing.
Perks of exhibiting at CeBIT
It is estimated that 15,000 people will attend the event in 2016. Over the past 14 years, the event has been a key place for brand activation and exposure. It's also ideal for attracting large numbers of leads, some of which are very fruitful since the government sends its biggest IT buying segment to the event. In 2015, a start up called Appee received more than 100 leads.
— CeBIT Australia (@CeBITAus) February 19, 2016
Testimonials only confirm this, as the start up ContactSpace noted:
"CeBIT provides multiple touch points to reach out to customers, and better yet people remember you from these interactions."
Networking potential is enormous, granting SMEs access to bigger firms and also to elite industry professionals who will be attending for the 10 high-level conferences and award ceremonies.
Another major benefit is the chance to demonstrate and sell your product face-to-face with consumers or buyers, which traditionally fares better than phone sales or other B2B sales techniques.
These are only a few of the key perks of exhibiting, so needless to say, it's a smart decision to sign up for this extravaganza.
How to make your exhibition booth stand out
The best way to capitalise on these perks is to have a custom-designed, eye-catching booth. Since you want to showcase your product in the best possible light, a bespoke design can treat your technology product as the star of the show or the centrepiece around which the design is made.
A tech event such as CeBIT also offers a chance for the booth design itself to be a marvel of technology, with television screens and electrical wiring added in for a futuristic look.
We know how to design a unique, tailor-made booth that draws the eye towards it. Our screens for the Salesforce booth echo social media by using the #cebitaus hashtag, while we added elegant seating around a net in which they could demonstrate how their aerial devices or drones fly. Maxaero is based in the Silicon Valley of China – Shenzhen – so this was a prime way for them to showcase their tech in an Australian market.
For NICTA, we created a huge overhead 3D arrow as a show-stopping feature that literally directed traffic to the booth.
In fact, NICTA has been our client for several years and we have designed and delivered booths for them at CeBIT on more than one occasion. We also created a vibrant infographic-inspired booth design for them.