Project Description

Proj-X built and installed this fantastic mirror finish structure and supporting structures for Belle Laide Events to house all the technical wizardry required to make this giant hologram activation a reality.

The press and hype surrounding this ANZ marketing activation at its first installation in Sydney’s Pitt Street Mall was massive and the participants really enjoyed getting on stage next to a virtual Keith Urban to rock out!

See our crew and others in action setting up this fantastic activation in this time lapse video: