Project Description

Think TPF is a full-service creative and brand agency.

Chobani was founded on the belief that people have great taste.  They just need great options. That’s why Chobani started back in 2005 — to make high-quality, great tasting yoghurt available to the masses. In just five short years, yoghurt lovers made Chobani Greek Yogurt the #1 selling yoghurt brand in America! So it was only right that they spread our wings to Australia — home to a nation of people who are passionate about food and some of the best milk in the world.

Proj-X Design created this activation to introduce the Chobani brand to Coles at their HQ in Melbourne recently.