Project Description

In 1978, James Dyson became frustrated with his vacuum cleaner’s diminishing performance. Taking it apart, he discovered that its bag was clogging with dust, causing suction to drop. He’d recently built an industrial cyclone tower for his factory that separated paint particles from the air using centrifugal force. But could the same principle work in a vacuum cleaner?

He set to work. Five years and 5,127 prototypes later, he had invented the world’s first bagless vacuum cleaner.

Today, there are Dyson machines in over 65 countries around the world. Dyson has grown from one man and one idea to a technology company with over 1,000 engineers worldwide. But it doesn’t stand still. At its core is an ever-growing team of engineers and scientists. More ideas. More invention.

Building on work with Dyson for their vacuum cleaner range, Proj-X Design is proud to have installed hundreds of these displays in Myer and David Jones stores nationally in every state around the country. This rollout largely happened simultaneously within a very short window as all sites needed to be ready for the launch of the product.

Get in touch today to discuss your next national rollout as we are an expert at working within Australia’s shopping centres and retailers.