Project Description

Foxtel is one of Australia’s most progressive and dynamic media companies, directly employing more than 2,800 people, and delivering a diverse subscription television service to both regional and metropolitan areas over cable, satellite and broadband distribution.

Fox Sports is an Australian group of sports channels, owned by Fox Sports Pty Limited, which is owned by News Corp Australia.

Proj-X Design was engaged to highly customise one our Mobile Event Spaces to create a shared brand activation at the Gold Coast 600 V8 Supercars event in Surfers Paradise to promote the Foxtel “V8 special” for their iQ3 service. The activation allowed race goers to “Have your photo taken at the replica Fox Sports V8 Studio Desk”. It featured a replica of the Fox Sports commentary desk and six large wall mounted screens running separate race views directly from the satellite dish feed mounted on the roof of the shipping container.