IKEA wanted to launch their new IKEA Canberra Store Opening dates and Floriade was the perfect setting as this event attracts thousands of visitors. In just in one day more than 20,000 people attended this event.
As IKEA did a massive mailbox delivery of the 2016 catalogue all over the country, the decision was made to replicate the front page of this new catalogue and asked Mango agency to make this happen.
Working as a team with IKEA’s own interior designer and the Alfred set designers we were responsible for making the vision a reality based on one of our rental “mobile event spaces“. As well as the hire of the base unit, we then added the optional extra overhead signage, changed the colour of the container to match IKEA’s brand. We also added the optional extra front graphic panel along with the right hand graphic panel to dress the exterior of the space.
In addition to all the standard items in our mobile event space product line we also did a custom fit out using IKEA’s own product range creating a real life version of the front page of the IKEA catalogue.
Contact Proj-X Design to start customising and creating your own unique branded mobile event space for your an activation delivered anywhere around Australia.