Koala is a scientifically designed, Australian made mattress taking the industry by storm. It promises a sleep experience like sleeping on a cloud. Koala also cut out the middleman delivering from online sale straight to the public.
This business model delivers great value but it is still important to generate a buzz and product awareness so Proj-X Design was tasked with producing a mobile brand activation space for a tour of Westfield shopping centres.
We created a modular timber structure and bed to showcase the brand and let the product speak for itself.