MKR in its eighth season was Australia’s number one TV program. The premise of the show is for each team to take turns in transforming an ordinary home into an instant restaurant for one pressure cooker night. They’ll plate up a three-course menu designed to impress the judges and their fellow contestants to avoid elimination. Remaining teams will face amazing location challenges in the hope of staying in the competition for the ultimate instant restaurant round before the finalists battle it out in Kitchen HQ.
In 2016, an average national audience of 2.32 million people tuned in to see Melbourne sisters, Tasia and Gracia, take out the competition and the $250,000 grand prize. In 2017 another $250,000 prize was claimed by Brisbane siblings Amy & Tyson.
Proj-X Design worked with Westfield, Holden and Channel 7 to deliver this activation.