Moschino Cleaning Cart Activation (for Play Communications)2017-10-04T22:56:08+00:00

Project Description

Moschino is an Italian luxury fashion house, specializing in ready-to-wear, leather and fashion accessories, shoes, luggage, perfume etc., founded in 1983 by Franco Moschino.

PLAY is a communication agency that specialises in brand experience marketing. We activate brands, leverage sponsorships, create events and branded environments and maximise every connection through mobile and digital amplification.

Proj-X Design was asked to create this cleaning cart for Moschino’s new Eau De Toilette, Fresh. Whilst we are no experts on EDT, the fragrance is quite fresh (ahem) and very feminine. It’s floral notes really come through after about a minute on the skin with top notes of Bergamot, Ylang Ylang and Mandarin. Middle notes are juicy with Raspberry, White Peony and Osmanthus. Its base notes consist of Clear Woods, White Patchouli and Ambrox which add a bit of depth and contrast to the light floral tones.

Call us to discuss your next Fresh project!