Project Description

Another great stand at one of Sydney’s great exhibitions

NICTA is a long term client of Proj-X Design and as such we have been involved in the journey from humble beginnings to larger established organisation. As such the client’s branding was very familiar to us. The brief was a familiar one in that it included the desire to utilise existing design and branding resources.

It also required a show-stopping feature to rival the previous concept developed for previous shows. The result was the giant overhead 3D arrow literally directing attendee’s attention to the stand below.

To further entice passers by onto the stand we employed the use of a colour changing LED lit acrylic wall developed as a direct result of the clients desire for movement and light.

Outside of the stands design features the client had lots of technical demonstrations to show visitors to the stand so the proven use of sectioned ‘pod’s’ was employed as in previous stand concepts allowing us to have multi-tiered branding divided into positions under major headings. The result was a highly eye-catching and cost effective exhibition stand.