Oster is the number one blending brand in the US, based on unit sales, and has over 90 years of heritage. Oster began in 1924 when John Oster saw an opportunity to market a hand-operated hair clipper. In 1946, Mr Oster made a decision to diversify from barber equipment to small house electrical appliances and purchased Stevens Electric, a company that produced its first blender in 1923. In 1960, the John Oster Manufacturing Company was acquired and became a wholly owned subsidiary of the Sunbeam Corporation, which is owned by Jarden.
The full Oster launch campaign in Australia kicked off in April 2015 in and included premium infomercial/long format TVC on national free-to-air and subscription TV. Below the line marketing included in-store POS and retail staff training and demonstrations.