Test Drive creates and executes compelling sampling and experiential campaigns for leading brands throughout Australia. They came to Proj-X Design with a brief to create an activation set and props to launch Pepsi NEXT into the Australian Market. We brought their concept to life with a series of emulated timber panels mimicking a “natural, earthy” feel to represent the fact that the product now has 30% less sugar and is sweetened with Stevia Leaf extract.
The set was made up of mock fruit crates, panelled wall, green illuminated fridges, floor decals and stevia gardens. Our favourite part was creating the giant Pepsi NEXT cans to be used as eskys for the transport of product for street sampling (targeting 15,000 consumers per day).