Project Description

Super Retail Group is one of Australasia’s Top 10 retailers and is listed in the Australian Stock Exchange. Home to Amart Sports, Avanti Fitness, BCF Boating Camping Fishing, Goldcross Cycles, Rays, Rebel, Supercheap Auto, Workout World and Super Retail Commercial, the Group has operations in Australia, New Zealand and China, all striving to provide solutions and engaging experiences to enhance our customers’ leisure time.

Scentre Group manages, develops and has an ownership interest in Westfield-branded shopping centres in Australia and New Zealand. The shopping centres are highly productive, with strong franchise value and the ability to attract the world’s leading retail brands. They are an essential part of the community’s social and economic fabric.

Scentre Group approached Proj-X to deliver this oversize Rebel branding for a pop-up store at Westfield Bondi Junction. Pop- up stores are an affordable way for brands to encourage spontaneous purchases, extend their brand out from their stores, test new ideas and experiment with different formats and to generate some buzz around the holidays for instance. All this can be done with a short commitment to the space.