Tourism Fiji is the Fijian government’s tourism promotion arm and is responsible for promoting and marketing Fiji as a visitor destination around the world. Tourism Fiji has offices in Nadi, Sydney, Auckland, Los Angeles, London, Seoul, Mumbai and shortly Shanghai, reflecting the importance of visitors from these markets.
The tourism industry has contributed significantly to Fiji’s economy and is the country’s largest foreign exchange earner, contributing approximately 25% of GDP. The industry provides employment directly and indirectly to an estimated 45,000 people and is the fastest growing industry in terms of employment. In 2012, Fiji welcomed 660,000 visitors.
The value of tourism in Fiji drives Tourism Fiji to continue to deliver a world-leading destination and help travel sellers around the world understand the wonder of Fiji.
The concept of the South Pacific Tourism Exchange (SPTE) was born due to the need to offer a one-stop shop valued international travel partners to meet with regional tourism products and suppliers from the islands. It offers the convenience of meeting all Pacific island destinations and a cost-effective platform for our Pacific Island partners to travel from all corners of the Pacific Ocean to Gold Coast, Australia to exchange their exciting products to international buyers from all across the globe.
The SPTO successfully launched and executed a regional tourism and trade event for the Pacific islands and its first South Pacific Tourism Exchange in Auckland, New Zealand in May 2014.
The SPTE 2016 is targeting 74 international buyers to meet and network with over 70 tourism operators (National tourism offices, ITOs, regional airlines, hotel operators, tour and excursion operators etc) from SPTO’s 16 Pacific Island member countries including American Samoa, Cook Islands, Federated States of Micronesia, Fiji, French Polynesia, Kiribati, Nauru, New Caledonia, Marshall Islands, Niue, Papua New Guinea, Samoa, Solomon Islands, Tonga, Tuvalu, and Vanuatu.