Project Description

Transport for NSW attends the Easter Show yearly. Proj-X Design was tasked in 2015 to propose a solution to feature 8 business units in a 22.5m x 6m space.
Proj-X Design created a simple and dynamic space that was open and inviting environment, appropriate to house individual business units. Presenting each area individually and personal to it’s key messaging. This was devised by the use of flat and curved walls, representative colours and careful consideration of space planning.

The overhead banner was positioned 4.5mH above the ground, giving prominent exposure within the exhibition hall and presence to attendees from a distance.

Colours were used to break up the divisions and create an interesting and visually inviting environment. Including metaphoric train lines to tie it all in together.

The business units featured were Centre for Road Safety, Opal, North West Rail, West Connex, Sydney Light Rail, Sydney Maritime & Merchandise.

The Sydney Royal Easter Show is Australia’s largest annual event, attracting close to 900,000 people each year. It is a celebration of Australian culture, from our rural traditions to our modern day lifestyles, providing unique experiences for everyone.

Each year the country and city join together to enjoy agricultural competitions, animal experiences, entertainment, carnival fun, shopping and much more.

The Show was first held in 1823 and is run by the Royal Agricultural Society of NSW (RAS), a not-for-profit organisation that promotes and rewards agricultural excellence. Revenue generated through the Show allows the RAS to invest in agricultural programs, competitions, education, youth and rural NSW. Each year the RAS invests nearly $7 million in activities designed to promote agricultural excellence and keep our rural communities strong.