Project Description

Geometry Global is an agency that specialises in working with high-end brands to create activations which connect people to products and services.
UNIQLO is a modern Japanese company that inspires the world to dress casually.
Geometry Global approached us with a brief for the opening of the new UNIQLO store in Queens Street, Brisbane. To generate awareness of the opening, we were asked to created giant origami cranes on plinths with UNIQLO branding.
We looked into different textiles, prints and methods of producing these origami cranes that would be both eye catching and weather proof. The result was aluminium composite panel production with self-adhesive vinyl graphics. The cranes sit proudly on plinths with UNIQLO branding, all designed by well renown letterer/graphic designer/blogger Jasmine Dowling.
Check out #uniqlobrisbane for some more photos.