Proj-x Design worked with Belle Laide Events for the third time to install the ANZ Grow Box at one of Australia’s biggest international sporting events, the Australian Open 2015.

This activation was installed for ANZ, one of the events major sponsors, creating massive hype and targeting the masses at this world stage with more than 1700 national and international accredited journalists, broadcasters and photographers attending the Australian Open.

The giant mirrored finished structure turned heads with even the worlds number one Tennis player Novak Djokovic taking time out to try this amazing brand activation. A life size interactive hologram housed in a gigantic mirror finish structure allows guests to feel like they are literally jamming on stage with Keith Urban.