In today’s interconnected world, organisations have unprecedented opportunities to reach global markets and network with industry leaders hailing from all corners of the earth. International exhibitions, trade shows and other events are great ways for businesses to gain exposure in a region, raise their brand profiles within the broader industry and connect with potential partners and customers from around the globe.
However, participating in a trade show or carrying out a marketing activation in another country comes with its own set of challenges. There’s a whole host of considerations for exhibiting internationally, such as currency exchanges, cultural differences, logistics and infrastructure. Working with a vendor that knows the ins and outs of these elements – or at least which questions to ask – can give you an advantage and make for a smooth, successful project.
Proj-X: Exhibition design for global events
At Proj-X, our teams have significant experience designing and producing trade show booths, exhibition stands and other marketing displays around the world. Drawing on our familiarity with the local business and cultural landscape of the APAC region, Europe and the Americas, we can help clients anticipate the impact of variables such as:
- Currency exchange
- Cultural differences
- Language barriers
- Availability and type of materials and resources
- Environmental requirements
- Climate conditions
We’ll help you factor these considerations into your budgets and overall exhibition strategy from the early stages of the process so you can avoid financial surprises. Then, we can help accommodate these differences by taking care of currency exchange and having contingency plans in case of unforeseen events, for example. Our teams can advise on the types of materials that are most suitable in a certain location, based on factors like local supplies, humidity and temperature.
Local resources to fuel your international exhibit
Proj-X also has a number of resources and connections within countries around the world to make it easier and more cost-effective for our clients to carry out marketing events there.
For example, we have a fairly large stock of products in Malaysia, Italy and South America that we use to construct trade show booths and other displays within these regions. We work with local builders when we coordinate projects overseas, and are familiar with providers in India, Brazil and other areas.
These experiences have given us the ability to plan for local work ethic and labour arrangements, and we’ve built relationships with partners we know we can trust to deliver on expectations for our clients.
The Proj-X difference
Proj-X has a proven track record of delivering on time and within budget – for projects both in Australia and overseas. Our reliability is one of the reasons clients come back to us year after year with the confidence that we’ll consistently meet or exceed their expectations.
With a team of highly talented designers, project managers and production specialists, we have the expertise in-house to develop and create stunning displays, optimised for each client’s unique needs and the specific venue of the show. Interactive features, modern technology and sturdy, cost-effective materials set our trade show booths and other showrooms apart.
If you’re interested in taking your brand overseas to an international or local exhibition, contact our team today to learn more about what’s entailed and how we can make the process easier for you. Whether at home or abroad, we can help you get the most value out of your trade show or other marketing endeavour.