The Purpose and Value of Trade Shows2014-08-29T17:50:03+00:00

Trade shows

Trade shows and similar sales and marketing events have withstood the test of every technological revolution because people buy from people. Trade shows are a time-efficient and cost-effective way for sellers to sell and buyers to buy. Everything you say and do on the show floor will influence prospects’ perception of your company, its people and its capabilities, and ultimately influence their buying behaviour. To help you better understand the importance of the role each booth worker plays, here are some statistics from some Exhibition Industry Research:

  • 90% of trade show attendees have not been called upon (face-to-face) by any company exhibiting at the show in the twelve months prior to the event.
  • 83% of visitors have the authority to purchase or influence purchasing.
  • 72% of visitors intend to buy either at the event or in the near future.
  • 46% of executive decision makers made purchase decisions while attending a show.
  • 54% of visitors come specifically to see new products and services.
  • 77% of executive decision makers found at least one new supplier at the last show they attended.
  • 51% of executive decision makers requested that a sales representative visit their company after the show.
  • 76% of executive decision makers asked for a price quotation at the last show they attended.
  • 95% of executive decision makers meet with their current suppliers at a trade show.
  • 40% of any given trade show audience is attending the show for the first time.
  • 46% per cent of people planning to visit a trade event make the decision to attend more than 2 weeks before the event.
  • 50% of the attendees have not been to another show in the previous year.
  • 50% of the audience wants to see “What’s New” in products and services.
  • Trade events account for 9 per cent of marketing budgets
    – but return 23 per cent of business.

And one last statistic for you. Proj-X Design will work with you 100% for a great outcome.